BMW Motorrad USA narrows advertising agency search


Three New York Firms Under Consideration

Woodcliff Lake, NJ - April 20, 2006... Three New York agencies are making final presentations to BMW Motorrad USA this week in their bid for the company's motorcycle advertising business. Executives from Brooklyn Brothers, Concept Farm, and G2 made final presentations to marketing managers at BMW Motorrad USA on April 18-19. The winning agency will be announced on April 26.

Brooklyn Brothers is an independent agency with 7 full-time employees and a large base of freelance talent. It recently orchestrated the successful relaunch of the New York Rangers.

Concept Farm, an independent ad agency, production company and entertainment development group, has 35 full-time employees. The agency recently won the WindStream Account, a telecom spin-off of Alltel in an open review. Concept Farm's television show Cool In Your Code recently won two Emmy awards and its book, Change the Way You See Everything, which debuted April 1, has already reached #14 on Barnes & Noble's best-seller list. Major advertising clients include ESPN, The Bank of New York, Deloitte Consulting, and James Patterson Entertainment.

G2 is part of the Grey Global Group, a WPP company. It has 120 employees in New York and more than 1,000 staff members worldwide. Several of its existing agency members help to develop the successful BMW Motorcycle "Real Rider" campaign. G2's largest clients are in the tobacco, spirits, and luxury goods industries.