BMW

BMW Motorrad USA narrows advertising agency search

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Three New York Firms Under Consideration

Woodcliff Lake, NJ - April 20, 2006... Three New York agencies are making final presentations to BMW Motorrad USA this week in their bid for the company's motorcycle advertising business. Executives from Brooklyn Brothers, Concept Farm, and G2 made final presentations to marketing managers at BMW Motorrad USA on April 18-19. The winning agency will be announced on April 26.

Brooklyn Brothers is an independent agency with 7 full-time employees and a large base of freelance talent. It recently orchestrated the successful relaunch of the New York Rangers.

BMW and Motorcycle Mechanics Institute developo training alliance

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Twelve-Week BMW Course Offered to MMI Students

Woodcliff Lake, NJ - April 18, 2006... Students studying to be technicians at the Motorcycle Mechanics Institute (MMI) in Phoenix now have the opportunity to enroll in a new BMW course, thanks to a new two-year agreement between BMW of North America, LLC (BMW) and MMI.

BMW has created an alliance with MMI, one of the nation's leading providers of technical training for motorcycle technicians, to develop a technician certification program. MMI students can enroll in this 12-week course to train on BMW motorcycles, including the newest models, the BMW K 1200 GT and R 1200 GS Adventure.

BMW branch in Munich opens the world's largest BMW motorcycle center

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5.6 million euros invested+++Just in time for the start of the 2006 season, the BMW Branch in Munich is opening its new Motorcycle Centre at Frankfurter Ring 29, right next to the main operation.+++
Munich. Just in time for the start of the 2006 season, the BMW Branch in Munich is opening its new Motorcycle Centre at Frankfurter Ring 29, right next to the main operation.

The world's largest BMW Motorcycle Centre, which is unique in this style to date, will be opening to customers over a total area of 9,000 m2, after around a year's renovation work and investments of 5.6 million euros.

The former "Halmburger & Höflich" premises have been completely refurbished and now offer customers the opportunity to explore the complete world of BMW motorcycles over an area covering 3,000 m2. The manager of the BMW Motorcycle Centre is Felix Herrnberger, who has also been responsible for the motorcycle business of the BMW Munich branch to date. The operation will employ 79 people in total.

HP2 and BMW Motorrad back for Motorsport Action in 2006

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Woodcliff Lake, NJ - March 17, 2006... Following a superb debut season of competition during 2005, BMW Motorrad’s motorsport team plans to race the HP2 Enduro at a wide range of international off-road events in Europe and the United States throughout 2006. Under the experienced management of team boss, Berti Hauser, the 2006 line-up has been confirmed and includes Christian Pfeiffer, Simo Kirssi and Jimmy Lewis – all of whom have raced the HP2 Enduro before and are hoping to build on a fantastic debut year with BMW.

2005 had been designated a learning year for this ground-breaking motorcycle, but even before the market launch of the HP2 Enduro had taken place, it was being tested and raced in extreme conditions alongside the best off-road riders in the world in events such as the German Cross Country Series (GCC) as well as several heats of the Austrian (ACC) and Italian (ICC) Cross Country championships. The legendary Erzberg Rodeo was also contested, as was the Whitsuntide 24-hour race held at Neiden, Torgau. Overseas events also included the Baja 1000, Baja 500 and Vegas-to-Reno races.

BMW Motorrad Rider Training 2006

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Nimble, Steep and Safe at All Times

Munich. Focusing on both the beginner and the old hand returning to the world of motorcycling, and giving equal attention to the experienced rider, BMW Motorrad Rider Training offers a whole range of attractive new options entering the 2006 season - including courses on the race track, enduro training exclusively for women, and special training on the new BMW HP2. So whether you wish to perfect your nimble and dynamic handling of a motorcycle in even the fastest bends or seek to master the steepest offroad challenge, the wide range of training options tailored to the individual skills and interests of each and every rider offers the best for every taste and preference.

Spectacular Artisty on the new BMW F 800 S

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Stunt world champion Christian Pfeiffer rides the new 2-cylinder model

The former stunt world champion Christian Pfeiffer presents his breathtaking motorcycling tricks on the new BMW F 800 S this year. Even in test rides with prototypes last year, Chris Pfeiffer was instantly taken with the playful agility and perfect engine characteristics of the brand new BMW 2-cylinder. BMW Motorrad was happy to oblige when Pfeiffer requested an F 800 as his new "working tool" at the very start of the freestyle season and well before the start of delivery to customers. Christian Pfeiffer was provided with a pre-series model which he modified accordingly.

BMW K 1200 GT

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Introducing the new K 1200 GT, BMW Motorrad is strengthening its worldwide market leadership in the tourer segment and gaining an even greater lead in the market. Following the success of the former model bearing the same name, the new K 1200 GT opens up new dimensions in riding dynamics and long-distance qualities, once again proving the outstanding skills and competence of the white-and-blue marque.

A special feature of the K 1200 GT is that this new machine does not require the slightest compromise, but rather overcomes the apparent contradiction between superior sportiness and a high standard of touring comfort.

Thundering flat twins in the snow - snow speedhill with the HP2 Enduro

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At the Erzberg Race in Styria/Austria, the Finn Simo Kirssi and stunt world champion Christian Pfeiffer demonstrated the potential of the BMW HP2 Enduro in the summer of 2005. Finishing 1st and 5th respectively, they caused a stir in the legendary Prolog rankings of the off-road spectacle, captivating spectators and BMW fans alike. Now the two top BMW riders are set to prove they are up to the task on snow too. Up against 58 enduro competitors, the BMW riders will line up for the first Snow Speedhill on March 4th 2006 on BMW HP2s which are largely equivalent to serial production machines.

BMW Motorrad technology bearer for highly dynamic systems

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As part of research activities on future regulation systems, a motorcycle test vehicle has been created under the umbrella of BMW Group research and technology. This vehicle has a very high engine output and lightweight construction technology and is designed to test highly dynamic processes in engine and driving dynamics management under extreme conditions.

BMW Head of Development Prof. Burkhard Göschel said that the choice of a motorcycle to study fundamental technological developments was due to the very interesting challenges relating to the special driving dynamics of motorcycles and their tilted position: "The dynamics of powerful motorcycles operating at the physical limits are among the most complex phenomena in the field at the current time. For our engineers this is a highly sophisticated and at the same time fascinating task." Additional considerations are the special motorcycle requirements in terms of lightweight construction and aerodynamics, which are also to be subjected to research at threshold level. The Director of BMW Motorrad, Dr. Herbert Diess, sees in these BMW research activities valuable impulses for serial development and emphasises: "Regulation systems for longitudinal dynamics such as drive-slip control will be introduced for powerful motorcycles in serial production in the years to come. In addition to ABS they will form part of an integrated concept to increase active safety."

BMW HP2 Enduro scores best North American finish to date

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BMW Motorrad's New High Performance Brand Finishes On Podium In Two Classes.

Woodcliff Lake, NJ - November 23, 2005... A pair of BMW HP2 Enduro motorcycles finished 3rd in their respective classes. The No. 12x BMW HP2 Enduro of BMW Motorrad Team Baja Bound scored a third-place finish in the top-ranked Class 22 (Open Class) in this past weekend's 38th SCORE Tecate Baja 1000. The second factory-supported HP2 Enduro of BMW Motorrad Team Mexico, finished third in Class 30 for riders over 30 years old. The final results were the best finish in the race by any European manufacturer.

The podium finish in class 22 for BMW Team Baja Bound was the best North American finish for the factory-supported HP2 team led by veteran off-road specialist Jimmy Lewis, of Costa Mesa, Calif. Joined by riders Dave Donatoni, of Thousand Oaks, Calif., Jonah Street, of Ellensburg, Wash., and Beau Hayden, of Sunland, Calif. the West Coast quartet covered the rigorous 709-mile course running through the rugged Baja peninsula in 20:57.43 hours, finishing 14th overall among the 41 motorcycles entered in the race.

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